Our efforts to ensure your safety: crash test


Vehicle body structure made of ultra-high tensile steel

Body of a vehicle usually refers to the frame on the surface. It takes up about 30 percent of the vehicle's total weight and plays a pivotal role in the vehicle's crash safety and styling. A vehicle body made of ultra-high tensile steel via hot stamping method allows the car to be lighter while increasing their rigidity. The result: better fuel efficiency and crash safety.

초고장력 강판 차체
초고장력 강판 차체


In a Kia car, your safety is ensured as it has a full set of airbags, including driver/passenger seat airbag, driver knee airbag, curtain airbag and front/rear side airbag, whoever you drive with and however you might be impacted.



Seat Belt Pre-tensioner

A seat belt pre-tensioner is a device that is used to hold a passenger firmly in their seat just before and at the start of a collision and then allow that passenger to come into contact with the inflated in a controlled way.


시트벨트 프리텐셔너

Bumper Systems for Pedestrians

Lower legform / lower stiffener

Upon impact between a pedestrian and a car, the lower legform or lower stiffener can minimize the bending of his/her knee and make him/her fall onto the car to reduce the possibility for him/her to go under the car and end up in a more critical state.


로어 레그폼 / 로어 스티프너

Technologies to Avoid Impact

The focus of safety has been how much the occupants on board or pedestrians can be protected. Now a new question is emerging regarding car safety: how well an impact can be avoided.

  • K9

    Autonomous Emergency Braking (AEB)

    The ASCC radar sensor and the LDWS camera automatically apply the brakes to a vehicle upon detection of an unexpected forward collision due to the sudden braking of the preceding vehicle or careless driving.
    (AEB : Autonomous Emergency Braking)

  • Tire Pressure Monitoring System(TPMS)

    Tire Pressure Monitoring System(TPMS)

    TPMS monitors the air pressure inside the tires of your car and alerts you if there is any under-inflated one, indicating its position.

  • Vehicle Stability Management (VSM) System

    Vehicle Stability Management (VSM) System

    With this system, your car keeps monitoring the road conditions and protects your safety by automatically controlling the steering wheel and the brake when the road is bumpy.

  • Emergency Stop Signal(ESS)

    Emergency Stop Signal(ESS)

    With this system, abrupt braking while you drive triggers fast blinking of a brake lamp to alert cars behind you on any danger.

Safety Warning System

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